Wake Forest University Athletics

Fan Experience & Sales Coordinator

October 2019- June 2020

 

• Primary marketing contact for the women’s field hockey team: create marketing plans for each home game, manage the run of show, including directing in-game run of show for the NCAA Field Hockey Championship

• Serve as the secondary marketing contact for the men’s basketball team: responsible for gameday rundowns and scripts, coordinate halftime performances and in-game entertainment acts and presentations, direct in-game promotions, and collaborate with partnership services to fulfill gameday sponsorship activations

• Respond to and fulfill any other requests from the Athletics Marketing Directors

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Four Points Construction

Office Administrator, Bookkeeper

May 2019- October 2019

 

• Prepare monthly application for payment for each construction project and release of liens using Microsoft Office

• Assemble and manage contracts between the company and the subcontractors for each property under construction

• Utilize QuickBooks to organize invoices and prepare payments to the subcontractors

 

Instagram & Wake Forest University Athletics

Student Correspondent for Instagram

Fall 2018

 

• Manage and "take over" Wake Forest University's official Football Instagram account on game days for the IG Student Section Challenge competing against students at colleges across the nations: @wakefootball

• Create original posts on Instagram's Stories function that are engaging and entertaining for the viewers and the fans at the games 

• Utilize various Instagram story features, such as text options, brushes, stickers, location, and user tags and live features
   

Wake Forest University Athletics

Sports Marketing Intern

September 2017 - May 2019

 

• Design and create graphics for advertisements, billboards, video board graphics, and social media posts

• Participate in in-game promotions at home volleyball, men’s soccer, men’s and women’s basketball, and baseball games

• Respond to and fulfill any other requests from the Athletics Marketing Director
   

MRKT Student Marketing Team

Team Member/Graphic Designer

August 2017 - December 2018

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• Produce digital and print marketing campaigns for 100+ annual clients as member of 12-person client project team, conducting 150+ project consultations and estimates

• Increased social media following by 20%, managing and producing daily content for two social media platforms

• Utilize Adobe programs such as Photoshop, Illustrator and InDesign to compose these designs ​
   

The FITTEAM Palm Beaches Marathon

Intern; Marketing and Social Media

May 2017 - September 2017

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• Responsible for managing and updating the Marathon’s Instagram, Twitter and Facebook pages

• Initiated a marketing campaign called “PBM Rocks” which consisted of marathon-themed painted rocks that were placed along the race course with several rocks that were redeemable for a free race entry

• Generated the presentation for the proposal to the Palm Beach Town Council regarding a segment of the course going onto the Island of Palm Beach, which was approved by the Town Council

• Attended meetings with the CEO and race director with potential sponsors and race partners in addition to all staff meetings
   

The Chamber of the Palm Beaches

Intern; Communications and Special Event Planning

May 2017 - August 2017

 

• Assisted the Communications and Membership departments and worked closely with the Special Event Director

• Created and updated Sponsorship Packets for upcoming events and sponsorship fulfillment reports and membership packets

• Provided assistance with the set-up and execution of several special events

Work​

Experience​